Apple enters Facebook's 'territory'
iOS 15 opens up many features that allow users to act like on social networks Facebook, Instagram, but with more privacy protection.
The battle between Apple and Facebook has just turned a new page when iOS 15 is officially released at WWDC 2021. With new features on its operating system, Apple is laying the foundation for a series of social features.
The fact that Apple brings FaceTime to Android and Windows operating systems and adds features to iMessage seriously threatens the position of Facebook in the future.
For the first time in history, iPhone users can make FaceTime video calls with Android and Windows users, not just limited to iOS as before.
In addition, iMessage is also improved, new features will allow users to easily share web links, photos, music on Apple Music, and articles on Apple News with users in contacts.
These are inherently favorite features on Facebook and Instagram, but are more focused on privacy. The technology world considers this to be an important step for Apple that makes Facebook wary. The power of iOS comes from more than a billion iOS devices around the world that have FaceTime and iMessage pre-installed.
In the context that Facebook is having a crisis of user trust and being targeted by many governments, Apple's new step gives users more reasons to leave Mark Zuckerberg's platform. "Three years ago I deleted Facebook, just kept Messenger for messaging. But now that iMessage is fully functional, there's no need for me to install Facebook's messaging platform anymore," said Pranay Pathhole, an author commenter on Reddit.
In response to Apple's move, Facebook also launched a campaign to hit the "30% tax". In a notice sent to users, Mark Zuckerberg affirmed: Before 2023, Facebook will not charge content creators. Specifically, with Facebook's paid online events, fan registrations, badges, and upcoming news services will all be free for creators. It is said that Facebook will adopt a commission model, but Zuckerberg has promised that the percentage of commission that Facebook collects will be lower than the 30% that Apple is applying.
In Zuckerberg's view, the two future forms of social sharing are private communication, such as sending messages in apps, like WhatsApp and Messenger; public communication, like posts on Instagram or Facebook.
According to analysts, if the Facebook CEO is right, the Internet world will have a lot of changes after Apple releases iOS 15. Users can now easily share photos, video messages without having to trade. personal data when logging into Facebook, Instagram. In this respect, Apple's door to victory is much more open than its competitors.
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