Zeiss seeks to increase influence in the smartphone camera market


In the near future, Zeiss is expected to expand its influence in the smartphone camera market through partnerships with more brands.

Take a look at 5 great camera smartphones combined with Leica, Zeiss and a series of photography giants to improve quality
Camera vivo X60 Pro cooperates with Zeiss, is there any difference in photo quality?
On hand Vivo X60 Pro: Modern design, lens cooperated with Zeiss, lacks telephoto camera, runs Snapdragon 870, no price yet
Zeiss Group, a German-based company specializing in optical electronics and optical products, is looking to expand its influence in the mobile market as demand for imaging technology grows. .

Zeiss is known for manufacturing eyeglasses, binoculars and camera lenses. In an effort to further expand its presence in the smartphone camera market, Zeiss China, a subsidiary of Zeiss in the Chinese market, has partnered with smartphone maker Vivo and launched the Vivo X60 series.

Smartphone manufacturers are currently working with optical image sensor manufacturers to further improve the camera performance of their devices. This combination brings unique camera features and enhances the user's photography experience.


Maximilian Foerst, President and CEO of Zeiss China, said that the company is committed to developing mobile imaging technology because it sees the huge potential of this extremely dynamic market. He added that mobile imaging technology will be the key differentiator and key driver of the worldwide mobile market.

Vivo and Zeiss are also setting up a joint research and development program called Vivo ZEISS Imaging Lab. The program will focus on developing innovative solutions for mobile imaging technology. In addition, the program will contribute to overseeing the joint development and technical synchronization of optical components on many of Vivo's flagship models.

Zeiss previously worked with Nokia to produce its smartphone line. Similarly, Huawei also has a partnership with Leica, while OnePlus recently established a partnership with Hasselblad. Samsung has also previously partnered with Olympus to enhance the camera experience on its flagships.



Operate and exploit advertising by iCOMM Vietnam Media and Technology Joint Stock Company.
116 Thai Ha, Trung Liet Ward, Dong Da District, Hanoi.
Email: [email protected]
Editor in chief: Tran Vo
Tel: (+84) 903076053/7 Fax: (+84) 903030935
Responsible agency: Union of Science and High-Tech Production and Telecommunications (HTI) - Vietnam Academy of Science and Technology
Copyright © 2020 iCOMM Tech JSC