Taylor Swift can make $1.4 billion thanks to Eras Tour

Taylor Swift's Eras Tour is expected to gross $1.4 billion when it ends in 2024.

According to a report in Pollstar magazine, Taylor Swift's global tour - which begins in the Americas in March and heads to Europe in 2024 - will become the first tour by an artist to cross the billion-dollar mark. USD. The event ends on August 17, 2024 at Wembley Stadium in London.

According to Variety , $1.4 billion is just an estimate based on the listed ticket prices when they're sold out. The actual amount that the audience has to spend is much higher, because the resale tickets in the "black market" market are much higher.

Taylor Swift performs during the Eras Tour at AT&T Stadium, March 31 in Arlington, Texas. Photo: AFP

The average face value for Swift's nightly concert tickets in the US is $253.56, while the average VIP ticket price is $550. According to Pollstar, the star has a chance to cross the $1 billion mark this year if she continues touring until the end of the year, but she chose to take a two-and-a-half month break. The 13 concerts in Latin America will begin in Mexico on August 13 and end on November 26 in Brazil. The following year, she performed in Tokyo on February 7, moving through several countries in Asia, Australia and finally Europe.

Variety predicts that with this huge amount of revenue, Taylor Swift will beat the record of Elton John, whose Farewell Yellow Brick Road tour . The event started in Allentown, Pennsylvania on September 8, 2018 and ended in Stockholm, Sweden on July 8, 2023. Tour sales are continuing to grow, but Billboard estimates just $887 million. In January, Farewell Yellow Brick Road became the first tour to surpass the $800 million mark.

Before Elton took the lead, Ed Sheeran was the record holder with the Divide Tour, taking in $776.4 million. Before Sheeran, U2's 360 tour was at the top of music history.

Taylor Swift sings "Blank Space" during the Eras Tour in Nashville, Tennessee, USA on May 6. Video: YouTube Jake Reed

Taylor Swift's Eras Tour, which has been running for nearly four months, is her sixth tour to promote all of her releases, including her latest album Midnights (2022). The 33-year-old singer describes the Eras Tour as "a journey through my musical eras".

According to online research group QuestionPro, Taylor Swift concerts in US cities will generate an economic impact of $5 billion, more than the gross domestic product of 50 countries.

During the tour, the singer encountered some problems, minor injuries. According to Pagesix , after finishing the performance on July 1, Taylor Swift had to change direction quickly when the stage door could not be opened. In another time, the beauty sang in the pouring rain with a wound on her hand. Singer Blank Space also had a bug fly into her mouth during a performance in Chicago in front of more than 60,000 spectators in June. In May, while singing Bad Blood , she stopped to help fans avoid conflicts with security forces. on stage in Philadelphia.

Taylor Swift 33 years old, is an American singer-songwriter, who rose to prominence through country music in 2006. After 10 albums, Swift received 12 Grammy Awards and 29 Billboard Awards.